November
28
SEO stands for Search Engine Optimization, Search Engine Optimization is the technique or process of visibility the sites ranking on Google search engine result page. This process is optimizing your website and make it user-friendly to get organic work or Unpaid unlimited traffic from search engine result page. It is not a paid result. In other words you can say when we do SEO on your website there are some changes on your website according to SEO parameters like content and designing that will make your website more attractive to the search engine. You do all over activity on your website according to Google guidelines to display your website as a top result.
There are two types SEO to includes in your website enhance the traffic : -
- On Page SEO
- Off Page SEO
On-Page SEO:-
It is an advanced individual practice of optimizing web pages in terms of higher rank and get more traffic. In other words, SEO expert do some changes in HTML source code and image optimized of a page and also check the relevancy of content to display more attractive on Google search engine result page.
It includes the following activities:-
- Title
- Meta Description
- Meta Keywords
- User-Friendly URL
- Canonical
- Favicon Icon
- WWW Redirection
- H1 to H6 Tag
- Image Optimization
- Keywords Density
- Keywords Proximity
- Keywords Prominence
- Page Speed
- Responsive Test
Off Page SEO:-
It is the process to build the link building. In other words to use the visibility and enhance the website position on Search engine result page. People are associate off page SEO techniques with link building but is not a complete method in the term of promotion. It is the many methods of promotion beyond the website with the purpose of ranking a website enhance in SERP.
There are following activities to do at the time of promotion:-
- Social Bookmarking
- Article Submission
- Press Release
- Guest Posting
- Classified Submission
- Business Listing
- Blog Posting
- Image sharing
- Video Submission